Hi, I'm Magno Calderon.
Product Designer & UX/UI Specialist based in São Paulo.
My core skill is transforming complex concepts into intuitive, user-centered design solutions for mobile, web, and software applications.
MY METODOLOGY
BUSINESS ANALYSIS ➜ DISCOVERY ➜ IDEATION ➜ PROTOTYPES ➜ TESTS
PRODUCT DESIGN FROM END TO END,
FROM DISCOVERY TO DELIVERY
I'm a Senior Product Designer specializing in UX/UI with over 10 years' experience leading app and software design from concept to prototype for Brazilian, US, and European businesses.
My process begins with deep business analysis through stakeholder conversations to understand challenges and set the design foundation. Following objective mapping, I conduct research and discovery to understand data and user pain points, documenting findings and outlining future opportunities.
This involves surveys, user interviews, usability testing, and other frameworks to inform subsequent design stages. In the ideation phase, I benchmark, analyze competitors, and conduct workshops with stakeholders and product/development teams to generate solutions, gathering references for product appearance and behavior.
I design and prototype UIs in Figma, starting with wireframes and user flows, and develop Design System components and style guides. Post-prototype, I conduct usability testing for UX optimization.
After MVP launch, I track usability metrics and collect feedback for iterative design. I excel at visualizing the full product and aligning business vision with UX/UI needs throughout.
LATEST CASES
See more of the latest projects I led as a Specialist Product Designer:
Syngenta International App & Web
The challenge of this project was to create a producer-oriented application that combines digital agriculture, advanced planting tools, and the commercial management of Syngenta's orders, marketing, and loyalty programs in Europe, Africa, and the Middle East.
United Sports B2B Web & App
United Sports is a platform for managing tournaments and sporting events. The challenge of this project was to create a complete platform where users could manage all aspects of an event in one place and in a few steps, from the scratch to the prototype, launch and testing.
Embraer Code GenAI Software
At Embraer, I led product design at all UX/UI stages for the IT software department of the Tardis AI code generator product, from discovery to prototype. As a specialist, I participated in all development stages until the MVP delivery and iterations.
Estadão News Mobile App Android & IOS
For the Estadão App, I conducted the Product Design stages ranging from UX research, through interviews and workshops with users and product objectives, to the flows and prototypes for the launch and implementation of new features.
Fast Shop E-commerce App
The challenge of the Fast Shop App was to create a user journey that would improve e-commerce performance and help decrease the bounce rate. For an e-commerce the product page is extremely important and my mission was to propose improvements for simple navigation.
CV e outros links
Learn more about my experiences, design training and other courses and skills.
WHO I AM
DESIGN THINKING + DELIVERY + DATA DRIVING + HANDS ON + USABILITY
Hello!
I'm Magno Calderon
A UX / UI specialist
focused on creating products that work
for both the user and the business.
I have been working in the design field for over 10 years. I hold a degree in Design and a specialization in UI/UX.
Throughout my career, I have acted as a Product Design UX/UI Specialist, leading the end-to-end design of various products.
CLIENTS
