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Hello, I'm
Magno Calderon

UX / UI Designer Specialist

I’m a Product Designer UX UI based in São Paulo, with over a decade of experience developing digital products, leading the product design of Apps and Softwares from ideation to prototype, for companies in the US, Latin America and Europe.

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Metodology

Steps of product design

Discovery

My usual first step is to make a discovery within the company to understand the needs and goals of the project.

Ideation

After a deeper research, I use to do a benchmarking and competitive analysis to better understanding of the project.

Prototypes

I start creating flows and wireframes to validate the idea, a then go to the final prototype using figma.

Launch and test

Once the product is released we get a great opportunity to review its performance, aggregate feedbacks and improve.
Mobile apps, softwares and platforms

fresh cases

seta2
UX research | Product design | UI design

United game platform

United is a Sports company from the US, the leader of the sports events organization. The challenge of this project was to create an entire platform where the user could manage leagues, tournaments and competitions.

I Led the product design from research and discovery to the user journeys, flows, product vision and the formatting of the features. Then I develop the wireframes, created the prototypes, the style guide for the platform and did the handoff to develop.

 

clubs
UX research | Product design | UI design

Embraer code AI

At Embraer, I created UX/UI design for the IT software department and led the product design of the Code generator AI Tardis from discovery to prototype.

My responsibilities included format the product vision, UX Research of the features, product discovery, crating the user flows, the wireframes all the prototypes, the design system and after the handoff to development, conducting usability tests.

tardisx
UX research | Product design | UI design

Estadão Mobile App

Estadão is a giant news distributor on Latin America. for then I conducted all the steps of Product Design process for the mobile application, going from UX research, including user interviews and workshops, format of the product vision and goals, personas, flows and features.

I also created the prototypes, the components of style guide for  the design system and conducted usability tests. After the launch I also led the discovery for improvements and the creation of new features.

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UX research | Product design | UI design

Fast Shop E-commerce App

At Fast Shop, I created prototypes and interfaces for the e-commerce platform, focused on the UX / UI of the mobile app, where I developed the product pages, checkout, the onboarding features, creating components and optimizing the user journey.

faset

Let´s
work
togheter!

Contacts

Magnocalderon@gmail.com
+55 11 97031-5955